Strategic Business Planning in B2B - Excel
This programme builds on the Essential programme by including 3 one-to-one online coaching sessions with a highly experienced B2B marketing professional. The ‘Strategic Business Planning in B2B – Excel’ provides you with all the essential knowledge of key strategic planning principles. The coaching support enables you to develop a credible strategic plan that has been reviewed by an independent B2B marketing professional.
This Business Planning training course structure requires you to commit your time and effort to learn about the different B2B marketing and strategic planning concepts and to undertake the scenario based assessments. These assessments require analytical thinking and application of knowledge gained. Furthermore there are structured activities to be competed in each module. These activities are focused on developing key elements of your strategic business plan as part of the learning module.
Guided Learning hours
In this Business Planning training course, you receive 3 coaching sessions with a marketing professional to help you complete this training course and develop the business plan within the timeframe. If you think you may need more support, the Elite programme may be more suitable for you. It includes 9 coaching sessions with a B2B marketing professional.
You are free to book these sessions whenever you feel you need additional support. The coaching sessions are designed to answer any questions you may have about the learning content, to clarify the concepts and to review the progress of your strategic plan.
We would recommend that you choose the programme that supports your learning style, the level of support you may need and the quality of output the business needs from this programme.
Our e-learning programmes include templates and toolkits you will use during the programme as part of the structured activities. As a result our programmes have been optimised for desktop and laptop use. The content has been tested to operate on iOS and Android devices, although we do not recommend this option for undertaking the learning programme.
- A credible business growth plan
- A risk management plan with assigned responsibilities
- An action plan to execute the business growth strategy
- An unvalidated strategic planning benchmark assessment
What is my total cost? €1200*
* VAT or Digital Tax may apply depending on your location
Business planning training course content author
The content of this Strategic Business Planning programme has been authored by Ray Clarke, a highly experienced business strategy and marketing professional in B2B. Ray has 25 years of experience in the B2B industry, working in senior management roles in both client and agency side. As a business & marketing strategy consultant, he has advised on and developed strategic business plans for organisations of all sizes, in multiple industry sectors, across the UK and Europe. This wealth of experience is demonstrated in the quality of the programme content and in the practical, outcome focused nature of the programme. The course content has been peer-reviewed by senior strategy consultants who also have both client side and agency side experience working with startups, SMEs and large multinational enterprises.