The Complete B2B Account Based Marketing Course – ABM Excel
This Account Based Marketing Course has been designed as a supported e-learning programme so you can learn Account Based Marketing at your own pace, anytime and anywhere. The ‘Complete B2B Account Based Marketing – Excel programme’ builds on the Essential programme by including 3 one-to-one online coaching sessions with a highly experienced B2B marketing professional. This Complete B2B Account Based Marketing (ABM) Course includes all the essential elements you need to gain an understanding of ABM and apply the knowledge to develop your ABM programme for your business. It provides you with a structured approach supported by tools, templates, case studies and learning assessments that enable you to develop all the elements you need in place for your ABM programme. The course will help you to produce an action plan with an ABM governance framework to ensure the ABM programme is effectively executed.
Guided Learning hours
The Account Based Marketing Course structure requires you to commit your time and effort to learn about a different and more focused approach to B2B marketing. ABM has been proven to increase the alignment of sales and marketing within the business and increase the return on investment of sales and marketing activities. As you work through each module on the programme you will undertake specific activities, using the templates provided to plan your ABM programme. By the end of your course you will understand all of the key elements of ABM, have tailored your approach to your business and be in a position to implement your ABM programme in your target market.
f you believe that you would value some level of support with up to 3 coaching sessions with a marketing professional while completing this programme, you will find that the Complete B2B Account Based Marketing – ABM Excel programme is suitable for you.
Whereas if you think you may need more support, the Elite programme may be more suitable for you. It includes 7 coaching sessions with a B2B marketing professional.
We would recommend that you choose the programme that supports your learning style, the level of support you may need and the quality of output the business needs from this programme.
Our e-learning programmes include templates and toolkits you will use during the programme as part of the structured activities. As a result our programmes have been optimised for desktop and laptop use. The content has been tested to operate on iOS and Android devices, although we do not recommend this option for undertaking the learning programme.
- An ABM Team structure
- Clear goals and KPIs for your ABM programme
- Definition of your buyers journey
- Identified and prioritised Key Accounts
- Established content, tactics and channels to support ABM
- An structured and documented ABM campaign plan
- Established Technology stack and supporting processes for ABM
- An action plan to execute your ABM programme
What is my total cost? €790*
* VAT or Digital Tax may apply depending on your location
course content author
The content of these ABM Training Courses has been authored by Ray Clarke, a highly experienced strategic marketing professional. Ray has 25 years of experience in the B2B industry, working in senior management roles in client and agency side. As a strategic marketing consultant, he has advised on and developed Account Based Marketing programmes for organisations of all sizes. Including businesses from a variety of industry sectors, across the UK and Europe. As a result, this wealth of experience has culminated in high quality programme content in a practical, outcome focused programme. The course has been peer-reviewed by senior consultants. This panel of experts has both client side and agency side experience working with SMEs and large multinational enterprises.