Transforming capability development in B2B marketing by providing valuable outcome focused e-learning training courses with supported learning experiences that develop marketing competency to deliver tangible business results.
How is the Centre of Excellence transforming capability development in B2B marketing?
Training courses successfully delivered to over 1000 professionals
Offering high value programmes that have been undertaken by senior level professionals in 500+ companies (approx. 1000+ learners) delivering successful business results
Blended learning experience with expert B2B practitioners
Programmes designed to offer a blended learning experience; interactive instructional learning with online 1-to-1 coaching support with highly experienced B2B marketing practitioners
Programmes designed to support applied learning
Modules consisting of interactive instructional content, case study examples, structured activities to apply the learning, assessments with feedback and further reading to supplement the learning
Valuable outcome and activity based learning
In a major advancement from traditional instructional learning, our courses provide structured activity based learning that delivers valuable business outputs throughout the learning programme
Highly practical training for B2B marketing
Courses are developed by practicing B2B marketing professionals based on best practice, which means these are practical programmes that can be implemented in a B2B business environment
Analytical assessments with individual feedback
Each learning module has an assessment that tests professional’s understanding and requires application of the learning to defined business scenarios. Individual feedback is provided for all answers.
What is unique about how our training courses are designed?
The Centre of Excellence in B2B Marketing e-learning training courses are designed to provide a structured, comprehensive and interactive learning experience that caters for different learning styles. The innovative structure of our courses develop competency and produce valuable deliverables from each training course.
All of our interactive e-learning courses are delivered via a secure login to an Internationally proven Learning Management System (LMS) which has been deployed by training organisations and academic institutions globally. The LMS provides all the essential functionality to manage the learning experience effectively.
The Centre of Excellence in B2B Marketing e-learning training courses have been designed and developed by practicing professionals with extensive business experience. We have also established a stakeholder panel for each of our learning programmes. The panel consists of a combination of subject matter experts and end-user C-level professionals. This stakeholder panel contributes towards and influences the development of programmes that demonstrate best practice in B2B marketing.