The Complete B2B Account Based Marketing Course – ABM Elite
This Account Based Marketing Training Course has been designed to provide full coaching support with e-learning delivery to enable you to develop competency in Account Based Marketing, at a pace that suits you. The ‘Complete B2B Account Based Marketing– Elite programme’ builds on the Essential and Excel programmes. It is designed to ensure credible deliverables are produced as an outcome at the end of the programme, along with an evidence of competency in Account Based Marketing. The includes 7 one-to-one online coaching sessions between you and an experienced B2B marketing professional to coach you through the different learning modules and the development of the final deliverables. This Complete B2B Account Based Marketing (ABM) Course includes all the essential elements you need to gain an understanding of ABM and apply the knowledge to develop your ABM programme for your business. It provides you with a structured approach supported by tools, templates, case studies and learning assessments that enable you to develop your ABM programme. The course will help you to produce an action plan with an ABM governance framework to ensure the ABM programme is effectively executed.
Guided Learning hours
The Account Based Marketing Training Course structure requires you to commit your time and effort to learn about a different and more focused approach to B2B marketing. ABM has been proven to increase the alignment of sales and marketing within the business and increase the return on investment of sales and marketing activities. As you work through each module on the programme you will undertake specific activities, using the templates provided to plan your ABM programme. By the end of your course you will understand all of the key elements of ABM, have tailored your approach to your business and be in a position to implement your ABM programme in your target market.
If you believe that you value would the extra support of 7 coaching sessions, you will find that ‘The Complete B2B Account Based Marketing – Elite programme’ is suitable for you. You can have a coaching session at the end of each of the 7 learning modules to answer any questions you may have about the learning content, to clarify the concepts and to review progress of your ABM programme for your organisation. As part of the Elite programme your competency in Account Based Marketing is validated independently. The combination of extensive coaching and reviewed credible outcome will qualify you for a Certificate of Competency.
We would recommend that you choose the programme that supports your learning style, the level of support you may need and the quality of output the business needs from this programme.
Our e-learning programmes include templates and toolkits you will use during the programme as part of the structured activities. As a result our programmes have been optimised for desktop and laptop use. The content has been tested to operate on iOS and Android devices, although we do not recommend this option for undertaking the learning programme.
- An ABM Team structure
- Clear goals and KPIs for your ABM programme
- Definition of your buyers journey
- Identified and prioritised Key Accounts
- Established content, tactics and channels to support ABM
- An structured and documented ABM campaign plan
- Established Technology stack and supporting processes for ABM
- An action plan to execute your ABM programme
What is my total cost? €1290*
* VAT or Digital Tax may apply depending on your location
course content author
The content of these ABM Training Courses has been authored by Ray Clarke, a highly experienced strategic marketing professional. Ray has 25 years of experience in the B2B industry, working in senior management roles in client and agency side. As a strategic marketing consultant, he has advised on and developed Account Based Marketing programmes for organisations of all sizes. Including businesses from a variety of industry sectors, across the UK and Europe. As a result, this wealth of experience has culminated in high quality programme content in a practical, outcome focused programme. The course has been peer-reviewed by senior consultants. This panel of experts has both client side and agency side experience working with SMEs and large multinational enterprises.