B2B Strategic Business Planning
This B2B Strategic Business Planning training course uses a proven framework that has been successfully implemented across organisations of all sizes globally.
In addition, it has been specially adapted by the Centre of Excellence in B2B Marketing to deliver better results. As a result it provides a structured approach to strategic business planning with governance, risk management and action planning frameworks.
Our e-learning training courses are designed to provide a rich learning experience, with tools and templates to enable your learning to be applied as you progress through the training course.
Moreover, we offer a blended learning option providing coaching support with expert practitioners.
Guided Learning Hours
Total Qualification Time
An e-learning programme enabling you to understand the core concepts of B2B strategic business planning using an internationally recognised framework to develop a valuable and tailored deliverable with expert coaching support.
B2B Strategic Business Planning course options:
Strategic Business Planning - Essential
This e-learning training course includes all the essential elements you need to understand strategic planning. You will learn how to an internationally recognised framework to develop a strategic business plan. You will receive a Certificate of Completion at the end of the course.
Strategic Business Planning - Excel
This e-learning training course builds on the Essential by providing learners with an additional 3 one-to-one online coaching sessions. This will support your learning experience and enable you to develop a credible strategic business plan. You will receive a Certificate of Achievement at the end of the course based on your assessment scores.
Strategic Business Planning - Elite
This e-learning training course builds on the Essential by providing learners with an additional 9 one-to-one online coaching sessions. This provides you with invaluable support to apply the learning and develop a credible strategic business plan. You will receive a Certificate of Competency at the end of the course based on your assessments and an independent validation of competency.
B2B Strategic Business Planning course content author
The content of this Strategic Business Planning programme has been authored by Ray Clarke, a highly experienced business strategy and marketing professional in B2B. Ray has 25 years of experience in the B2B industry, working in senior management roles in both client and agency side. As a business & marketing strategy consultant, he has advised on and developed strategic business plans for organisations of all sizes, in multiple industry sectors, across the UK and Europe. This wealth of experience is demonstrated in the quality of the programme content and in the practical, outcome focused nature of the programme. The course content has been peer-reviewed by senior strategy consultants who also have both client side and agency side experience working with startups, SMEs and large multinational enterprises.