Introduction to ABM Account Based Marketing e-learning course
This Introduction to ABM Account Based Marketing e-learning course is now available to give you the basic principles that underpin Account Based Marketing and why this approach is so successful for B2B markets. If you are operating in a market where you are selling high value products/services (or high customer lifetime value) targeting large organisations with multiple stakeholders involved in the purchase, then this could be the right marketing strategy for you.
ABM has been proven to increase the alignment of sales and marketing within the business and increase the return on investment of sales and marketing activities. By the end of this short ‘Introduction to ABM Account Based Marketing e-learning course you will understand at a high level what is involved in ABM and how it differs to the traditional lead generation approach. You will then be in a position to decide whether ABM might be suitable for your business.
Free £50 discount voucher off our Complete Account Based Marketing e-learning programmes for all customers that purchase the Introduction to ABM course!
Guided Learning hours
If you believe that you just want to get a basic understanding of Account Based Marketing, then this Introduction to ABM training course is for you.
However if you think you would value some more detailed understanding of how to plan and develop an ABM programme for your organisation then you should enrol on the Account Based Marketing Essential training course. If you would value more tailored coaching support to discuss aspects of the knowledge gained, clarify some key concepts, discuss your ideas for your ABM strategy, and receive a certificate of achievement/competency, you may need to consider either the Excel or Elite programme which offers different levels of dedicated coaching support.
We would recommend that you choose the programme that supports your learning style, the level of support you may need and the quality of output the business needs from this programme.
Our Introduction to ABM Account Based Marketing e-learning course is a short course that has been optimised for desktop and laptop use. The content has been tested to operate on Android and IOS devices, although we do not recommend this option for undertaking the learning programme.
- An understanding of what Account Based Marketing means
- An appreciation of what is involved in Account Based Marketing
- Clarity on how to develop greater competency in ABM
What is my total cost? €49*
* VAT or Digital Tax may apply depending on your location
course content author
The content of these ABM Training Courses has been authored by Ray Clarke, a highly experienced strategic marketing professional. Ray has 25 years of experience in the B2B industry, working in senior management roles in client and agency side. As a strategic marketing consultant, he has advised on and developed Account Based Marketing programmes for organisations of all sizes. Including businesses from a variety of industry sectors, across the UK and Europe. As a result, this wealth of experience has culminated in high quality programme content in a practical, outcome focused programme. The course has been peer-reviewed by senior consultants. This panel of experts has both client side and agency side experience working with SMEs and large multinational enterprises.