Transforming learning experience by delivering e-learning programmes with one-to-one coaching support, focused on producing credible outcomes that are valuable to the company and help you achieve your business objectives
Addressing the skills and competency gap in B2B Marketing
One of the key issues for the B2B industry is that academia is not producing B2B marketers who can come into the business and start adding value. There is typically a long learning curve in adapting to the world of B2B marketing.
A lot of the consumer marketing principles simply don’t work in a B2B environment, particularly for businesses with high value complex sales environments. Many of the existing e-learning and traditional short training courses are theoretical and instructional in nature and are not delivering the learning outcomes and impact that businesses in B2B markets need. This poses a major issue for companies looking to hire and/or train B2B marketing professionals. As a result there is a significant skills and competency gap in B2B marketing industry.
The Centre of Excellence in B2B Marketing aims to address these issues for companies by delivering practical e-learning programmes that assess the knowledge gained by professionals, provide practical application of the learning to business and produce specific valuable business deliverables. These programmes have been designed by highly experienced practicing B2B marketing professionals to bridge the skills and competency gap in B2B marketing
What is in it for you as a Business?
Our e-learning programmes with 1-to-1 online coaching support will enable you to…
Develop competent marketing teams
Accelerate the learning curve in B2B
Accelerate the learning curve in B2B marketing and facilitate the transition from B2C into B2B, by bridging the skills and competency gap
Achieve real business outcomes from training
Gain practical business outcomes with defined deliverables at the end of the training to maximise value from your investment
Attribute learning to PDP plans with evidence
Attribute learning outcomes to the Personal Development Plans (PDP) of team members and measure their progress and improvement
Improve the quality of marketing results
Improve the quality of marketing deliverables and strategic contributions from your marketing team to make a real impact on the business
What makes our B2B e-learning programmes innovative?
We have invested heavily in developing e-learning programmes that use best practice learning methodologies with interactive learning content. Each course is structured to reinforce learning with relevant real-world B2B examples and practical exercises that enable learners to apply the learning to their own business situation. Our courses provide access to expert practitioners in industry to provide learners with a live supportive learning environment. All of this has been combined into the latest technology in learning management.
Structured e-learning programmes reinforce learning
Assessments measure knowledge
gained & applied
Activities develop competency & deliver outcomes
How is the Centre of Excellence in B2B Marketing different?
The Centre of Excellence in B2B Marketing offers you an innovative approach to learning, with highly structured programmes that reinforce learning, assessments to measure knowledge applied and practical activities to transform knowledge gained into competency.
Programmes developed by experienced industry experts
Offering specialist B2B marketing programmes that are developed by experienced industry experts for aspiring professionals (programmes are not academic in nature).
Practical programmes focused on delivering credible outcomes
Blended learning experience with 1-to-1 online coaching
Delivering e-learning with 1-to-1 online coaching support provided by experienced B2B marketing practitioners to give a blended learning experience and help in developing better quality deliverables.
Flexible learning approach for busy ambitious professionals
Learning that can be attributed to CPD/PDP programmes with certification
What type of businesses Are most likely to benefit from these training programmes?
The Centre of Excellence in B2B Marketing is focused on developing marketing competency for the B2B industry; for businesses of all sizes on client side or agency side. This includes:
Large businesses/ multinational corporations with B2B marketing operations
Small and Medium Enterprises (SMEs) operating in B2B markets
Micro businesses operating in B2B markets (i.e. fewer than 10 employees)
B2B marketing agencies of all sizes