Practical e-learning training courses to apply your learning to produce valuable business deliverables

Transforming capability development in B2B by providing e-learning programmes with actionable outcomes that enable you to demonstrate best practice in B2B marketing and deliver excellent business results.

What is THE CENTRE OF EXCELLENCE IN B2B MARKETING

The Centre of Excellence in B2B Marketing has been established to transform the learning experience for professionals in the B2B (Business to Business) industry. We provide innovative e-learning programmes that…

Provide a supported e-learning experience

Focus on delivering credible outcomes

Develop competency in B2B marketing

Help you deliver excellent business results

THE NEED FOR THE CENTRE OF EXCELLENCE IN B2B MARKETING

The need for a dedicated Centre of Excellence in B2B Marketing has been there and has grown over the years. Business-to-Business Marketing is a specialist skill that requires a different marketing mind-set and approach to consumer marketing (B2C). Despite that, the majority of academic institutions do not offer any specific degrees/ modules on this very important subject. Marketing degree courses typically focus the majority of the syllabus on consumer level marketing (B2C).

The B2B industry, both professionals and organisations, has been facing a real gap in marketing skills and competency. The time, cost and effort it takes to develop a B2B marketing professional has been high. Companies, HR/Marketing functions and marketing professionals, all face the same challenge of capability development in B2B marketing. Short courses have failed businesses with delegates frequently unable to apply learnings back in the office. 

Having being associated with the B2B industry for over 25 years, the founders of the Centre of Excellence in B2B Marketing identified the need to address this competency gap for the B2B industry. This prompted the establishment of the Centre of Excellence in B2B Marketing to provide not only supported learning, but specific deliverables from courses so delegates get to apply the learning and demonstrate competence.

OUR VISION

"To transform learning and capability development in B2B Marketing"

WHAT MAKES US DIFFERENT?

The learning programmes offered by the Centre of Excellence in B2B Marketing are fundamentally different to what is currently available in B2B marketing. Our programmes for capability development in B2B marketing provide an innovative approach to learning, with highly structured e-learning programmes that reinforce learning, assessments to measure knowledge applied and practical activities to apply knowledge gained to develop your competency.
Designed and developed by specialist and experienced B2B marketing professionals
Practical approach to deliver actionable outcomes based on applying learning from the programmes
1-to-1 coaching support along with self-paced e-learning to ensure credible outcomes
Based on current best practice in B2B marketing
Tools and templates that are industry recognised and part of a connected, structured approach
Develop individuals to become competent and knowledgeable in B2B marketing with independent validation

FULL MONEY BACK GUARANTEE

All our training course purchases are risk-free, as we offer a full moneyback guarantee on all our e-learning programmes
Money Back Guarantee