Transforming learning experience by providing outcome focused e-learning programmes that enable you to demonstrate best practice in B2B marketing and deliver real value to your business
Helping you adapt to the world of B2B
Professionals who have moved into the B2B industry often find it difficult to make the transition. This is because B2B requires a different approach, skills and mindset that academia doesn’t really prepare marketers due to the consumer focused degree/ diploma programmes.
While there are alternatives available including e-learning courses or traditional short training programmes, they are mostly instructional/ theoretical in nature and don’t enable you to demonstrate the impact of the learning. They also fail to provide you with the practical skills you need to apply the knowledge gained and produce valuable deliverables.
The Centre of Excellence in B2B Marketing aims to address these issues for professionals who want to excel in B2B marketing, by delivering practical outcome focused e-learning programmes.
What is in it for you as a professional?
Our e-learning programmes with 1-to-1 online coaching support will enable you to…
Demonstrate best practice in B2B Marketing
Accelerate the learning process
Learn from expert B2B practitioners
Accelerate career progression
Provide evidence of CPD plans with certification
What makes our B2B e-learning programmes innovative?
We have invested heavily in developing e-learning programmes that use best practice learning methodologies with interactive learning content. Each course is structured to reinforce learning with relevant real-world B2B examples and practical exercises that enable learners to apply the learning to their own business situation. Our courses provide access to expert practitioners in industry to provide learners with a live supportive learning environment. All of this has been combined into the latest technology in learning management.
Structured e-learning programmes reinforce learning
Assessments measure knowledge gained & applied
Activities develop competency & deliver outcomes
How is the Centre of Excellence in B2B Marketing different?
The Centre of Excellence in B2B Marketing offers you an innovative approach to learning, with highly structured programmes that reinforce learning, assessments to measure knowledge applied and practical activities to transform knowledge gained into competency.
Programmes developed by experienced industry experts
Offering specialist B2B marketing programmes that are developed by experienced industry experts for aspiring professionals (programmes are not academic in nature).
Practical programmes focused on delivering credible outcomes
Blended learning experience with 1-to-1 online coaching
Delivering e-learning with 1-to-1 online coaching support provided by experienced B2B marketing practitioners to give a blended learning experience and help in developing better quality deliverables.
Flexible learning approach for busy ambitious professionals
Learning that can be attributed to CPD/PDP programmes with certification
Who is most likely to benefit from these training programmes?
The Centre of Excellence in B2B Marketing is focused on developing the capability of professionals working client side or agency side.
New marketing graduates starting their career in a B2B marketing environment
New non-marketing graduates starting their careers in a B2B marketing environment
Experienced marketing/non-marketing professionals moving into a B2B marketing role
Senior managers/ directors with new responsibility for managing the commercial side of the business
B2B marketing professionals looking to up-skill, or refresh their knowledge