Account Based Marketing Elite Course
An innovative B2B Account Based Marketing Training Course providing online capability development in ABM supported by tools, templates and expert practitioners.
The Complete B2B Account Based Marketing Training Course – ABM Elite
This Account Based Marketing Training Course has been designed to develop your competency in Account Based Marketing. You can complete the course at a pace that suits you. The ‘Complete B2B Account Based Marketing– Elite programme’ builds on the Essential and Excel programmes by providing full coaching support throughout your learning modules. It is designed to ensure credible deliverables are produced as an outcome at the end of the programme. You will also receive evidence of competency in Account Based Marketing. This course includes 7 one-to-one online coaching sessions between you and an experienced B2B marketing professional to coach you through the different learning modules and the development of the final deliverables. This Complete B2B Account Based Marketing (ABM) Course includes all the essential elements you need to gain an understanding of ABM and apply the knowledge to develop your ABM programme for your business. It provides you with a structured approach supported by tools, templates, case studies and learning assessments that enable you to develop your ABM programme. The course will help you to produce an action plan with an ABM governance framework to ensure the ABM programme is effectively executed.
Price
€1300
Guided Learning hours
17 HOURS
The Account Based Marketing Training Course structure requires you to commit your time and effort to learn about a different and more focused approach to B2B marketing. ABM has been proven to increase the alignment of sales and marketing within the business and increase the return on investment of sales and marketing activities. As you work through each module on the programme you will undertake specific activities, using the templates provided to plan your ABM programme. By the end of your course you will understand all of the key elements of ABM, have tailored your approach to your business and be in a position to implement your ABM programme in your target market.
FREE TRIAL!
Experience our courses by taking the ABM introduction course for free!
* We reserve the right to limit availability if this offer at any time.*
If you believe that you value would the extra support of 7 coaching sessions, you will find that ‘The Complete B2B Account Based Marketing – Elite programme’ is most suitable for you. You can have a coaching session at the end of each of the 7 learning modules to answer any questions you may have about the learning content, to clarify the concepts and to review progress of your ABM programme for your organisation. As part of the Elite programme your competency in Account Based Marketing is validated independently. The combination of extensive coaching and a reviewed credible outcome will qualify you for a Certificate of Competency.
We would recommend that you choose the programme that supports your learning style, the level of support you may need and the quality of output your business needs from this programme.
Account Based Marketing training course: Learning Objectives:
- To understand the value of ABM and how to structure a programme to your business size
- To establish meaningful goals and KPIs to measure ABM success
- To identify and prioritise Key Accounts for ABM tiered strategies
- To develop a detailed understanding of your customer buying journey
- To create more focused and compelling content with targeted propositions
- To build multichannel campaigns to improve engagement with key accounts
- To identify the technology, processes and governance to support ABM
Our e-learning programmes include templates and toolkits you will use during the programme as part of the structured activities. As a result our programmes have been optimised for desktop and laptop use. The content has been tested to operate on iOS and Android devices, although we do not recommend this option for undertaking the learning programme.
- An ABM Team structure
- Clear goals and KPIs for your ABM programme
- Definition of your buyers journey
- Identified and prioritised Key Accounts
- Established content, tactics and channels to support ABM
- An structured and documented ABM campaign plan
- Established Technology stack and supporting processes for ABM
- An action plan to execute your ABM programme
1. Building your ABM Team and defining your buyer journey
In this business and market analysis module you will cover the following areas:
- How to assemble a cross functional team for ABM
- How to develop the buyer journey for ABM
- How to define criteria for Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL)
Each of these are crucial activities for informing your strategic growth plans. By the end of this module, you should have completed Tabs 2 and 3 of your ABM Planning Toolkit.
2. Defining ABM goals and KPIs
In this goal setting module you will cover the following areas:
- How to define and breakdown the ABM targets
- How to define KPIs and how they can be measured
By the end of this module, you should have populated Tab 4 of your ABM Planning Toolkit.
3. Identifying and Prioritising Key Accounts
In this learning module you will cover the following:
- How to define criteria to identify and select Key Accounts
- How to select and prioritise Key Accounts into ABM categories/strategies
- How to identify all stakeholders for the accounts
- How to develop account and stakeholder level customer value propositions
By the end of this module, you should have completed Tabs 5, 6, 7 and 8 of your ABM Planning Toolkit.
4. Defining Content, Tactics and Channels
In this module you will cover the following:
- How to identify content requirements for different accounts and stakeholders
- Understanding the importance of undertaking a content audit to plan content development
- How to identify channels that enable you to engage key accounts
- Understanding what tactics to use to support your ABM campaigns
By the end of this module, you should have completed Tabs 9, 10, 11 and 12 of your ABM Planning Toolkit.
5. ABM Campaign Planning
In this campaign planning module you will cover the following:
- Planning your ABM campaigns
- Understanding stage based and time based campaign orchestration
- Understanding priorities in Account Based interactions
- Developing your ABM plan
By the end of this module, you should have fully populated Tabs 13/14 of your ABM Planning Toolkit.
6. Enabling Systems and Processes
In this module you will cover the following:
- Understanding and selecting technologies to support ABM
- Establishing key processes to enable ABM
- Tailoring the approach for SMEs
By the end of this module, you should have fully populated Tabs 15 and 16 of your ABM Planning Toolkit.
7. Executing your ABM programme
In this learning module you will cover the following:
- ABM plan management and governance framework
- Scaling your ABM pilot programme
- Running your ABM programme
By the end of this module, you should have fully completed Tabs 17 and 18 of your ABM Planning Toolkit.
This e-learning programme can be completed at a pace to suit you. The programme is accessible for a period of up to 12 months from the purchase date.
All of our e-learning programmes have adopted Ofqual’s Regulated Qualifications Framework (RQF), to estimate the learning duration associated with this learning programme.
The Guided Learning Hours (GLH) comprises the total time allocated to supported learning during a learning programme. This includes studying learning content, completing assessments and contact time with a coach/tutor/assessor.
Guided Learning Hours: 17 hours.
The Total Qualification Time (TQT) comprises the time it should take to complete a learning programme, including studying learning content, completing assessments, contact time with a coach/tutor/assessor and undertaking activities.
Total Qualification Time: 48 hours.
This timing reflects the methodology of our applied learning programmes, where learners will have structured activities to complete in order to produce a valuable business deliverable from each learning programme.
- 7 coaching support sessions with an expert practitioner
- Full course content and examples
- Online support through a dedicated online forum with guaranteed 48 hour response
- Identification of additional reading and learning material
- Certificate of Competency – Awarded at the end of the programme after completion of all modules and assessments. The certification confirms that you have completed the programme, records your graded achievement in your assessments and confirms your competency in Account Based Marketing. In adition, you will receive a CPD Certificate for 41 hours CPD credits.
Your purchase is risk free as we provide a choice of secure payment options and offer a full Money Back Guarantee, if you are not satisfied with any of our e-learning programmes
- €1300 + VAT (where applicable)
In line with the EU VAT Directive for Digital Sales, Value Added Tax is chargeable to all individuals who are not registered for VAT at the local VAT rate for their country of origin in the EU at checkout. Businesses that are registered for VAT in the EU can supply a valid VAT registration number and will be exempt from VAT and will be required to account for VAT under the reverse change mechanism.
This course is currently available for purchase online in the countries listed below. If your country is not listed, please contact us directly via our contact page to make alternative arrangements for ordering and payment.
Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Germany, Denmark, Estonia, Greece, Spain, Finland, France, Croatia, Hungary, Ireland, Italy, Lithuania, Luxembourg, Latvia, Malta, Netherlands, Poland, Portugal, Romania, Sweden, Slovenia, Slovak Republic and United Kingdom. For the UK a course purchase is outside the scope of UK VAT and VAT will not be charged.
What is my total cost? €1300*
* VAT or Digital Tax may apply depending on your location
Don’t forget your purchase with us is backed by our 100% Money Back Gaurantee, if you are not completely satisfied.
course content author
The content of these Account Based Marketing Training Courses has been authored by Ray Clarke, a highly experienced strategic marketing professional. Ray has 25 years of experience in the B2B industry, working in senior management roles in client and agency side. As a strategic marketing consultant, he has advised on and developed Account Based Marketing programmes for organisations of all sizes. Including businesses from a variety of industry sectors, across the UK and Europe. As a result, this wealth of experience has culminated in high quality programme content in a practical, outcome focused programme. The course has been peer-reviewed by senior consultants. This panel of experts has both client side and agency side experience working with SMEs and large multinational enterprises.