Developing a suite of e-learning programmes with blended learning experience to address the skills and competency gap in B2B marketing
Each learning module in the programme is designed in a way that caters for the different styles of learning among individuals. People have different styles/preferences of learning as identified by Peter Honey and Alan Mumford. These are: Activist (who learn by doing), Theorist (who like to understand the theory behind), Pragmatist (who need to see how to put the learning into practice) and Reflector (who learn by observing and thinking about what happened).
All our training programmes are structured to support learning reinforcement
Highlights the topics that will be covered in the module and the activities you will be expected to complete
Instructional learning is provided using interactive and engaging visuals, text and audio
Illustrates a real-world example of how a B2B business has applied this learning in their business to achieve a positive outcome
Structured activities with templates and guidance to enable you to apply the learning to your business
Links to recommended books, articles, videos and blogs to supplement your learning
Provides a helpful summary of the key learnings and the activities you have completed for this module
Scenario-based questions to reinforce learning by testing not only your knowledge gained, but also your ability to apply the learning to a business situation
Your Future Starts Here.
View our range or B2B Marketing e-learning training courses
Account Based Marketing Introduction
This short ABM e-learning course explains what is Account Based Marketing and what it involves to help you determine if it may be a suitable strategy for your organisation
Account Based Marketing Essential
This ABM training course includes all the essential elements you need to understand Account Based Marketing and use a valuable ABM Planning Toolkit to develop your ABM programme for your organisation.
Account Based Marketing Excel
This ABM training course provides learners with an additional 3 one-to-one online coaching sessions to support the learning experience and the development of a credible ABM programme.
Account Based Marketing Elite
This ABM training course provides 7 one-to-one online coaching sessions that ensures the development of quality deliverables and an independently validated competency in Account Based Marketing.
Strategic Business Planning Essential
This training course includes all the essential elements you need to understand strategic planning and use an internationally recognised structured framework to develop a strategic business plan.
Strategic Business Planning Excel
This training course provides learners with an additional 4 one-to-one online coaching sessions to support the learning experience and the development of a credible strategic plan.
Strategic Business Planning Elite
This training course provides 12 one-to-one online coaching sessions that ensures the development of quality deliverables and a validated improvement in strategic planning competency.