Training Courses

A suite of innovative e-learning training courses with coaching support to develop strategic marketing competencies with valuable deliverable outputs

Developing a suite of e-learning programmes with blended learning experience to address the skills and competency gap in B2B marketing

Each learning module in the programme is designed in a way that caters for the different styles of learning among individuals. People have different styles/preferences of learning as identified by Peter Honey and Alan Mumford. These are: Activist (who learn by doing), Theorist (who like to understand the theory behind), Pragmatist (who need to see how to put the learning into practice) and Reflector (who learn by observing and thinking about what happened).

Activist

Theorist

Pragmatist

Reflector

The Centre of Excellence in B2B Marketing programmes are designed to provide a structured, comprehensive and interactive learning experience that caters for different learning styles. Each programme is structured in modules, with each module focusing on a key learning area. Modules consist of 7 core sections, which have been designed to reinforce the learning and create an environment in which you can confidently apply the learning. The innovative structure of our e-learning programmes in B2B marketing is highlighted in the following video and detailed below.

All our training programmes are structured to support learning reinforcement

Module Introduction

Highlights the topics that will be covered in the module and the activities you will be expected to complete

Learning Content

Instructional learning is provided using interactive and engaging visuals, text and audio

Video Case Study

Illustrates a real-world example of how a B2B business has applied this learning in their business to achieve a positive outcome

Learning Activities

Structured activities with templates and guidance to enable you to apply the learning to your business

Your Future Starts Here.

View our range or B2B Marketing e-learning training courses

Account Based Marketing Introduction

This short ABM e-learning course explains what is Account Based Marketing and what it involves to help you determine if it may be a suitable strategy for your organisation

Account Based Marketing Essential

This ABM training course includes all the essential elements you need to understand Account Based Marketing and use a valuable ABM Planning Toolkit to develop your ABM programme for your organisation.

Account Based Marketing Excel

This ABM training course provides learners with an additional 3 one-to-one online coaching sessions to support the learning experience and the development of a credible ABM programme.

Account Based Marketing Elite

This ABM training course provides 7 one-to-one online coaching sessions that ensures the development of quality deliverables and an independently validated competency in Account Based Marketing.

Strategic Business Planning Essential

This training course includes all the essential elements you need to understand strategic planning and use an internationally recognised structured framework to develop a strategic business plan.

Strategic Business Planning Excel

This training course provides learners with an additional 4 one-to-one online coaching sessions to support the learning experience and the development of a credible strategic plan.

Strategic Business Planning Elite

This training course provides 12 one-to-one online coaching sessions that ensures the development of quality deliverables and a validated improvement in strategic planning competency.