Account Based Marketing CPD Accredited Training Course
A CPD accredited B2B Account Based Marketing Online Course for professionals to build their capability in ABM while gaining valuable CPD hours/credits. This e-learning training is supported by tools, templates and expert practitioners.
Account Based Marketing CPD Accredited Training Course
As an accredited CPD Provider our Account Based Marketing e-learning training courses have been independently audited by the CPD Standards Office. This comprehensive audit process has assessed our approach to managing learning, supporting learners and delivering a superior learning experience. As an accredited training provider we are bound by a code of practice which guarantees the highest levels of professionalism, integrity and commitment to learning outcomes. As a result, when you complete our Account Based Marketing CPD Accredited Training Course you will also receive a CPD Certificate recognising the 41 hours CPD you have committed to your professional development of your career. These CPD credits are recognised by industry bodies and professional membership organisations globally.
Our Account Based Marketing CPD Accredited Courses are available as e-learning programmes so you can learn Account Based Marketing at a pace that suits you anytime and anywhere. The Complete B2B Account Based Marketing (ABM) programme includes all the essential elements you need to gain an understanding of ABM and apply the knowledge to develop your ABM programme for your organisation. It provides you with a structured approach supported by tools, templates, case studies and learning assessments that enable you to develop your ABM programme. The course will help you to produce an action plan with an ABM governance framework to ensure the ABM programme is effectively executed.
The Account Based Marketing Online Course structure requires you to commit your time and effort to learn about a different and more focused approach to B2B marketing. ABM has been proven to increase the alignment of sales and marketing within the business and increase the return on investment of sales and marketing activities. As you work through each module on the programme you will undertake specific activities, using the templates provided to plan your ABM programme. By the end of your course you will understand all of the key elements of ABM, have tailored your approach to your business and be in a position to implement your ABM programme in your target market.TA
FREE TRIAL! EXPERIENCE OUR COURSES BY TAKING THE ABM INTRODUCTION COURSE FOR FREE!
* We reserve the right to limit availability of this offer at any time.*
If you believe that you have a good understanding of business marketing and you can meet the demands of this programme as a self-directed learner, you will find this Account Based Marketing E-Learning Course – ABM Essential will be suitable for you.
However if you think you would value some tailored coaching support to discuss aspects of the knowledge gained, clarify some key concepts, discuss your ideas for your business strategy, review your strategic plan and receive a certificate of achievement/competency, you may need to consider either the Excel or Elite programme which offers different levels of dedicated coaching support.
We would recommend that you choose the programme that supports your learning style, the level of support you may need and the quality of output the business needs from this programme.
Learning Objectives:
- To understand the value of ABM and how to structure a programme to your business size
- To establish meaningful goals and KPIs to measure ABM success
- To identify and prioritise Key Accounts for ABM tiered strategies
- To develop a detailed understanding of your customer buying journey
- To create more focused and compelling content with targeted propositions
- To build multichannel campaigns to improve engagement with key accounts
- To identify the technology, processes and governance to support ABM
Our e-learning programmes include templates and toolkits you will use during the programme as part of the structured activities. As a result our programmes have been optimised for desktop and laptop use. The content has been tested to operate on iOS and Android devices, although we do not recommend this option for undertaking the learning programme.